Celsius

Celsius has redefined the energy drink category by positioning itself not as rocket fuel, but as a fitness-first wellness companion . Founded in 2004 by entrepreneur Steve Haley, the brand was built on a simple premise: a great-tasting drink that could also support an active lifestyle . Its proprietary MetaPlus® formula, a blend of green tea extract with EGCG, ginger, and guarana seed, is clinically studied to boost metabolism and promote thermogenesis, helping the body burn additional calories when paired with moderate exercise . Packaged in sleek 12-ounce cans and free of sugar, aspartame, and artificial preservatives, Celsius delivers a crisp, fruit-forward refreshment that tastes more like a natural beverage than a traditional energy drink .

With a potent 200 milligrams of caffeine per can—roughly equivalent to six cans of soda—Celsius provides the sustained energy needed to power through workouts, demanding workdays, or creative projects . This winning formula has propelled it to become the number three energy drink in the United States, trailing only Red Bull and Monster . A strategic partnership with PepsiCo in 2022 accelerated its growth, making the brand nearly inescapable in convenience stores and gyms nationwide . From its sponsorship of the Ferrari Formula 1 team to its passionate following among fitness influencers and sober-curious communities, Celsius has cultivated a lifestyle rooted in movement, motivation, and achieving goals . Even an accidental mix-up in 2025 that saw some cans filled with vodka seltzer only cemented its reputation as the unofficial beverage of health-conscious hustle culture .

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